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30-Jan-2020 03:38

A confirmation has been sent to the email provided.BBB promotes honest advertising by working with businesses to help ensure ethical and truthful advertising.In all instances, advertisers, agencies and media should also be sure that they are in compliance with local, state, federal and provincial laws and regulations governing advertising.These standards apply to advertising placed in all forms of media, including print, broadcast, online and mobile formats.Business names or trade styles should not contain words that would mislead the public.Advertisers should publish clear, complete and concise contest rules and provide competent impartial judges to determine the winners.

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The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser.Advertisers should not include claims in testimonials that they themselves cannot make and support. Advertisers should clearly and conspicuously state the before-rebate cost as well as the amount of the rebate and include key terms that consumers need to know.Advertisers should be reasonably certain that the comparative price does not appreciably exceed the price at which substantial sales of identical products or services have been made in the trade area for which the claim is made for a reasonably substantial period of time, in the recent, regular course of business.

Such comparisons must be substantiated by the advertiser prior to making any advertised comparisons.

Descriptive terminology often used by advertisers includes: To the extent that a list price does not in fact correspond to the price at which substantial sales of the product in question have been made, the advertisement of a reduction may mislead the consumer.

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